Deezer reported 10.5 million worldwide subscribers in 2023 and €484.7 million in revenue. The statistics below cover its subscriber base, business model, financial performance, product engagement, AI-content monitoring, and the wider recorded-music market, with dates and definitions kept explicit.
Key Deezer Statistics
The following highlights summarize the most useful Deezer measurements:
- In 2023, Deezer had 10.5 million worldwide subscribers.
- During 2023, Deezer added 1.1 million worldwide subscribers.
- In 2023, Deezer reported approximately 600 employees worldwide.
- At March 31, 2024, Deezer had 5.6 million Direct subscribers worldwide.
- At March 31, 2024, Deezer had 4.9 million Partnerships subscribers worldwide.
- At March 31, 2024, Deezer’s total subscribers were 10.5 million, 12.8% above the comparable 9.3 million.
- In 2023, Deezer generated €484.7 million of consolidated revenue.
- In 2023, Deezer revenue increased 7.4% from 2022.
- In H1 2024, Deezer consolidated revenue reached €267.9 million, up 14.9% year over year.
- In H1 2024, Partnerships revenue was €86.9 million and grew 39.2% year over year.
- In H1 2025, Direct subscribers reached 5.3 million worldwide.
- In H1 2025, Direct ARPU was €5.5 per month worldwide.
- In 2023, adjusted EBITDA loss narrowed to €28.8 million.
- In 2024, Deezer reported €7 million of positive free cash flow.
- By FY2024 reporting, AI-generated playlist exploration had reached 20% of users worldwide.
- In early 2025, about 10,000 fully AI-generated tracks were delivered to Deezer each day.
- At the end of 2024, paid subscription streaming reached an estimated 752 million global accounts or users.
- In 2024, streaming represented 69.0% of global recorded-music revenue.
Contents
- Deezer subscriber and platform scale statistics
- Deezer revenue and business growth data
- Direct and Partnerships subscriber trends
- Deezer financial performance and profitability
- Deezer engagement and AI music statistics
- Deezer and global music streaming market statistics
Deezer Subscriber and Platform Scale Statistics
Deezer’s reported scale is best understood through its company-defined subscriber totals and operating footprint. The company reported 10.5 million total subscribers in 2023 and added 1.1 million during that year.
The Deezer 2023 Universal Registration Document also reported approximately 600 employees in 2023. These are company figures, and the subscriber definition includes Direct accounts with a payment method, family-plan subaccounts, and certain grace-period accounts.
At March 31, 2024, Deezer reported 5.6 million Direct subscribers and 4.9 million Partnerships subscribers worldwide. Total subscribers were 10.5 million, which the company presented as 12.8% above the comparable 9.3 million figure at the same comparison point in 2023.
| Deezer scale measure | Period | Reported result |
|---|---|---|
| Total subscribers | 2023 | 10.5 million |
| Net subscribers added | 2023 | 1.1 million |
| Direct subscribers | March 31, 2024 | 5.6 million |
| Partnerships subscribers | March 31, 2024 | 4.9 million |
Deezer described itself as the number-two independent music platform globally, based on subscriber figures published by MIDiA as of September 30, 2023. This is an estimate based on cited MIDiA data, excludes conglomerate-owned players, and is not Deezer’s own measurement.
Deezer Revenue and Business Growth Data
Deezer generated €484.7 million of IFRS consolidated revenue in 2023. Revenue increased 7.4% from 2022, or 7.6% at constant currency, while fourth-quarter 2023 growth accelerated to 12.1% year over year.
The Deezer FY 2023 Results reported €331.1 million in Direct revenue for 2023, up 4.4% year over year and 4.8% at constant currency. Deezer’s 2023 revenue mix was 68% Direct, 28% Partnerships, and 4% Other; these percentages are rounded company segment classifications.
Growth was faster in the first half of 2024. According to the Deezer H1 2024 Financial Report, consolidated revenue reached €267.9 million, up 14.9% year over year or 14.6% at constant currency.
| Revenue measure | Period | Result |
|---|---|---|
| Consolidated revenue | 2023 | €484.7 million |
| Direct revenue | 2023 | €331.1 million |
| Consolidated revenue | H1 2024 | €267.9 million |
| Partnerships revenue | H1 2024 | €86.9 million |
Partnerships revenue reached €86.9 million in H1 2024, growing 39.2% year over year, or 38.2% at constant currency. Partnerships represented 32.4% of H1 2024 revenue, up from 26.8% in H1 2023, a company-presented increase of 5.7 percentage points.
Deezer Direct and Partnerships Subscriber Trends
The Direct and Partnerships categories show different trajectories, particularly in the like-for-like comparisons used in Deezer’s H1 2025 presentation. H1 2024 Partnerships subscribers totaled 4.9 million versus 3.6 million in H1 2023 like-for-like, a 37.9% increase.
The Deezer H1 2025 Results Presentation reported 3.9 million Partnerships subscribers in H1 2025, down 21.1% like-for-like from H1 2024. Deezer attributed part of the decline to conversion of Mercado Libre promotional cohorts.
Direct subscribers reached 5.3 million in H1 2025 versus 5.1 million in H1 2024 like-for-like. The presentation described this as 5.5% year-over-year growth on its reported presentation comparison, while France Direct subscribers grew 8.2% like-for-like and Rest-of-World Direct subscribers increased 0.5% like-for-like by June 30, 2025.
| Subscriber segment | Earlier comparison | Later result |
|---|---|---|
| Partnerships | 3.6 million in H1 2023 LFL | 4.9 million in H1 2024 LFL |
| Partnerships | 4.9 million in H1 2024 LFL | 3.9 million in H1 2025 LFL |
| Direct | 5.1 million in H1 2024 LFL | 5.3 million in H1 2025 LFL |
Like-for-like comparisons were restated for inactive Family accounts. The H1 2025 presentation also reported Direct ARPU of €5.5 per month, down 1.8% year over year, and Partnerships ARPU of €3.1 per month, up 3.7%; ARPU is average revenue per user or account, not a posted consumer subscription price.
Deezer Financial Performance and Profitability
Deezer’s 2023 results showed improvement in both adjusted and IFRS loss measures. Adjusted gross profit was €110.3 million, up 12.6% from 2022, and adjusted gross margin rose from 21.7% to 22.7%.
The Deezer 2023 Universal Registration Document reported an adjusted EBITDA loss of €28.8 million in 2023 versus €55.7 million in 2022. The adjusted EBITDA margin improved from negative 12.4% to negative 5.9%, while IFRS operating loss narrowed from €166.7 million to €64.4 million and net loss narrowed from €168.5 million to €59.6 million.
H1 2024 continued the improvement. The Deezer H1 2024 Financial Report reported adjusted gross profit of €64.5 million, up 24.6% year over year, and adjusted gross margin of 24.1% versus 22.2%.
- H1 2024 adjusted EBITDA loss was €5.0 million versus €13.1 million in H1 2023.
- H1 2024 net loss was €19.4 million versus €38.4 million in H1 2023.
FY2024 revenue reached €541.7 million, up 11.8% from 2023 and 12.7% at constant currency. The Deezer FY 2024 Results reported adjusted gross profit of €134 million, up 21.2%, with a 24.7% margin; adjusted EBITDA was negative €4 million versus negative €28.8 million in 2023.
Deezer reported positive FY2024 free cash flow of €7 million for the first time and held €62 million of cash at December 31, 2024. Adjusted gross profit, adjusted EBITDA, and free cash flow are company-defined or non-IFRS measures and should not be treated as interchangeable with IFRS results.
Deezer Engagement and AI Music Statistics
Product engagement and AI-related measurements add a behavioral and operational layer to Deezer’s financial reporting. By reporting on FY2024, AI-generated playlist exploration had been rolled out to 20% of users worldwide, measuring rollout share rather than usage frequency or satisfaction.
The Deezer newsroom report on FY2024 results said MyDeezer Year 2024 engagement rose 27% year over year and social-media shares rose 75% year over year. Deezer did not define the engagement denominator, and the platform mix and base for sharing were not specified.
AI-content monitoring also produced a large delivery estimate in early 2025. About 10,000 fully AI-generated tracks were delivered to Deezer each day, representing about 10% of daily content delivery.
These AI figures are Deezer newsroom/company estimates based on detection-tool monitoring. They measure delivered tracks, not listening share or audience reach, and the daily-content denominator was not independently audited.
Deezer and Global Music Streaming Market Statistics
Deezer operates within a global market where streaming is the dominant recorded-music revenue category, but industry totals are not Deezer market share. The IFPI Industry Data estimated 752 million paid subscription streaming accounts or users globally at the end of 2024.
| Global recorded-music measure | Period | Result |
|---|---|---|
| Paid subscription streaming accounts or users | End of 2024 | 752 million estimated |
| Streaming share of recorded-music revenue | 2024 | 69.0% |
| Global streaming revenue growth | 2024 versus 2023 | 9.5% |
| Global recorded-music trade revenue | 2024 | US$29.6 billion |
| Global recorded-music revenue growth | 2024 versus 2023 | 4.8% |
IFPI reported that paid subscription streaming revenue increased 9.5% in 2024. Its global recorded-music trade revenue reached US$29.6 billion, while total recorded-music revenue grew 4.8%; these are industry measures covering streaming formats broadly, not Deezer revenue or Deezer-specific users.
The 752 million figure is an IFPI industry estimate and may describe accounts or users rather than unique people. It should therefore be used as market context alongside Deezer’s company-reported subscriber totals, not as a proxy for Deezer’s market share.